HELLO, READER! It’s me, Josh’s girlfriend. He’s taking the week off, because this gal-centric column is all about a product that’s Just for Ladies. Dudes and non-binary folks, you can read, too—just make sure you’re wearing pink and getting high!
One of the many benefits of dating a weed columnist is living in a house full of the marketing materials and samples that companies send to Josh to review. Still, I sometimes find myself thinking, “Ick! Why can’t the producers of these rough, rugged cannabis products make something specifically for me, a woman, and my specific, woman-related needs?” So I was thrilled when Josh got a big, pretty, pink envelope from W!NK, a brand “designed by women for women.” I’m actually not even sure how they expected him to review it, what with his being a man and all, so it was a good thing I was ready to jump in!
Officially, W!NK is selling two vape pens and a line of cartridges. But what they’re really selling is their brand, which is all about the things we women need and love. The great thing about “women” as a meaningful marketing demographic is that what’s good for one female-identified and/or lady-part-havin’ gal is good for all of us—W!NK hit that carefully manicured nail on its freshly styled head! I was particularly delighted that the W!NK Signature Pen is “reminiscent of high-end mascara wands and is designed to fit effortlessly into a make-up bag or small handbag.” Have you ever heard of a woman who doesn’t love high end-mascara and small handbags? I only earn 70 cents on the dollar, but I wouldn’t dream of buying low-end mascara, right, ladies?!?